Made in Bay City
If you could buy a refrigerator that would last as long as your grandma's refrigerator, would you? Of course. In a throw-away society, it's time we demand quality consumer goods. Bay City, Michigan, will become known as the place to buy products that last longer and perform better. It will do so as an economically vibrant, green community of close-knit historic neighborhoods, thriving thematic business districts with plentiful employment and even political harmony. Such a goal is attainable if we establish a culture of engagement and deploy available resources deftly.
All consumer items have become commodities. Everyone has access to middling quality, low-cost goods as a result of multinational supply chains. Yet there exists a smaller market that seeks customized high-quality goods. Bay City's guild-based products and training will fill that niche. By coupling high-quality, custom-made products with guild tourism and a celebration of historic architecture, we can re-establish a manufacturing economic base in our community.